Privacy policy

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VELOUR & PORÉ

Last updated: June 2026

This Privacy Policy describes how VELOUR & PORÉ (“we,” “us,” “our”) collects, uses, shares, and protects the personal information of visitors and customers (“you,” “your”) who access or use our website at velourpore.com and any related services, platforms, or communications (collectively, the “Services”).

By visiting our website, creating an account, or making a purchase, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our Services.

Information We Collect

We collect information you provide directly to us, information collected automatically, and information obtained from third parties. This includes but is not limited to:

Identity information: First name, last name, username, or similar identifier
Contact information: Email address, phone number, billing address, and shipping address
Transaction information: Details of purchases, order history, payment method type, and transaction records
Technical information: IP address, browser type and version, device type, operating system, time zone, referring URLs, and browsing behavior on our site
Profile information: Your preferences, feedback, survey responses, and communication history with us
Marketing information: Your preferences for receiving marketing communications from us and our affiliated companies
Communications: Any messages, emails, or other correspondence you send to us

We collect this information when you create an account, place an order, subscribe to our email list, contact customer support, participate in promotions, or otherwise interact with our Services.

How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfill your orders, including payment processing and shipping
To communicate with you about your orders, account, and customer service inquiries
To send you marketing, promotional, and commercial communications where you have opted in or where permitted by law
To personalize your experience and deliver content and product recommendations relevant to your interests
To improve, optimize, and develop our website, products, and Services
To analyze usage trends and measure the effectiveness of our marketing campaigns
To detect, investigate, and prevent fraudulent transactions, abuse, and other illegal activities
To comply with applicable legal obligations and enforce our terms and policies
To share with our affiliated companies, sister brands, and business entities under common ownership for marketing, operational, and business development purposes as described below

Sharing of Information Within Our Corporate Family

VELOUR & PORÉ is part of a group of brands and business entities under common ownership and control (our “Corporate Family”). We may share your personal information, including your name, email address, purchase history, preferences, and contact details, with other companies, brands, and ventures within our Corporate Family for the following purposes:

To offer you products, services, and promotions from our affiliated brands that may be of interest to you
To provide a consistent and personalized experience across all brands and platforms we operate
For internal business operations, reporting, analytics, and strategic planning
To improve product development and marketing effectiveness across our portfolio of brands
For customer relationship management and cross-brand loyalty programs

By making a purchase or creating an account with VELOUR & PORÉ, you consent to the sharing of your information within our Corporate Family as described above. Each company within our Corporate Family is required to handle your information in accordance with applicable privacy laws and in a manner consistent with this Privacy Policy.

If you do not wish to have your information shared with our affiliated companies for marketing purposes, you may opt out at any time by contacting us at hello@velourpore.com. Please note that opting out of marketing sharing does not affect sharing for operational or legal purposes.

Sharing With Third Parties

In addition to sharing within our Corporate Family, we may share your personal information with the following categories of third parties:

Service providers: Companies that perform services on our behalf, including payment processors (e.g. Shopify Payments, PayPal), shipping and fulfillment providers (e.g. Zendrop), email marketing platforms (e.g. Klaviyo), and analytics providers (e.g. Google Analytics)
Advertising partners: Platforms such as Meta (Facebook, Instagram) and TikTok that help us deliver targeted advertising to you and audiences similar to you
Technology providers: Platforms such as Shopify that power our website and commerce infrastructure
Legal and regulatory authorities: Government bodies, law enforcement agencies, or courts where disclosure is required by law or to protect our legal rights
Business transfers: In connection with a merger, acquisition, sale of assets, or other business transaction, your information may be transferred to the acquiring entity

We do not sell your personal information to unaffiliated third parties for their own independent marketing purposes.

Cookies & Tracking Technologies

We use cookies, pixel tags, web beacons, and similar tracking technologies to collect information about your browsing behavior on our website and across the internet. This information is used to:

Keep you logged in and remember your preferences
Understand how visitors use our website and improve its performance
Deliver targeted advertising on third-party platforms based on your browsing behavior
Measure the effectiveness of our marketing campaigns

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website. By continuing to use our website, you consent to our use of cookies and tracking technologies as described in this policy.

Email Marketing

By providing your email address, you agree to receive marketing communications from VELOUR & PORÉ and, where you have consented, from other brands within our Corporate Family. You may unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any email or by contacting us at hello@velourpore.com. Please note that unsubscribing from marketing emails does not remove you from transactional communications related to your orders.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for the duration of our business relationship with you, and as required to comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer required, we will delete or anonymize it in accordance with our data retention practices.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, destruction, or alteration. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information and are not liable for unauthorized access that is beyond our reasonable control.

Your Rights

Depending on your location, you may have certain rights with respect to your personal information, including the right to access, correct, delete, or restrict the processing of your data, and the right to data portability. To exercise any of these rights, please contact us at hello@velourpore.com. We will respond to all legitimate requests within a reasonable timeframe and in accordance with applicable law.

Residents of California may have additional rights under the California Consumer Privacy Act (CCPA). Please contact us for more information.

Children’s Privacy

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete such information promptly. If you believe we may have collected information from a child under 13, please contact us immediately at hello@velourpore.com.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the “Last updated” date at the top of this page. Your continued use of our Services following any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.